Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.
The true spectrum': Victoria's Secret ditches Angels to push empowerment, Fashion
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Victoria's Secret has axed its 'really harmful' past for a very PC rebrand
Victoria's Secret CEO says it was mostly men who complained about company's rebrand
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Bye, Angels. Victoria's Secret rebrands with Megan Rapinoe - Los Angeles Times
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